A strong brand identity is vital when it comes to making a strong impression on your customers.

Good branding boosts recognition, and clients prefer to do business with brands they’re familiar with and know are trustworthy.

Good branding tips the scales in your favor, making your business look approachable and well put together.

Read on for our top five branding tips for business success!

1. Take Inspiration From Your Competitors

While this may seem like an unlikely place to be looking for branding tips, keeping an eye on what your competitors are doing will give you an edge.

Make sure to analyze a broad range of competitors to get an idea of the bigger picture.

Take note of what they’re doing that works well and channel it into your own business branding.

Equally, take a look at what your competitors aren’t doing well. Knowing your competitor’s weaknesses is something you can use to your advantage, and turn into your strengths.

A good example of this is when supermarkets launch price-cut campaigns that shame their competitor’s pricing to stir up a full-blown supermarket price war!

2. Be Clear and Transparent About Your Company’s Purpose And Values

Authenticity is more important now than ever before. A whopping 91% of customers value honesty when it comes to social media marketing.

Transparency is key when it comes to gaining, and keeping, the attention and loyalty of your clientele.

If it helps, try to personify your brand and answer these questions:

• What problems are you trying to solve?
• How and what do you inspire?
• What sets you apart from your competition?
• Define yourself in three words. Why have you chosen these?
• What are your goals?

If you can answer these questions when it comes to your business, great! If not, perhaps you should consider going back to the drawing board.

In order to effectively implement a strong brand identity, you have to know your business inside and out.

3. Make Sure You Have A Strong Social Media Presence

In 2017, 2.46 billion people worldwide are using social media. Of course, this number is forever growing with every day that goes by.

Suffice to say, social media plays a pretty important role in marketing your brand. Instagram, Twitter, and Facebook are great platforms to branch out to if you want to jump on the hashtag bandwagon.

Hashtags help engage your audience and are an excellent way of driving traffic your way.

4. Consistent Branding

Perhaps you’ve established yourself via various social media channels. In order to sustain a good rapport with your client base, you must have consistent branding.

For example, imagine your business is a blog that promotes cruelty-free cosmetics. Then one day, you decide to advertise a giveaway which includes non-cruelty free products.

What does this tell your customers? What does it say about you as a brand? It projects a lack of commitment to your following, and most importantly: inconsistent branding.

Again, consistency is something you can only achieve if you know what your brand stands for.

5. Hire Professionals

Don’t be afraid to reach out for help from beyond the confines of your company. This is what professionals are for. At Midas, our highly skilled team can help you with your brand design and digital marketing plans.

Looking For More Great Branding Tips?

For more branding and digital marketing tips, check out our blog. If you have any questions about how our services can help you, get in touch today.

The post 5 Must-Know Branding Tips to Build Your Business appeared first on Midas Marketing.

Branding could be the most important business decision you make.

Brands aren’t just how customers get to know you. They form part of your customers’ identity. Getting it wrong could leave your company ignored – or worse, ridiculed.

That’s why it’s important to know what you’re doing when you brand your business. Below, we’ve put together a short guide to what it takes to do it right.

Knowing Your Brand

Before you can even think about branding your business, you need to know what your brand actually is.

This should start with a clear idea of your core business focus. Decide what your product is. Think about how it’s useful to your audience. How will you communicate that?

Decide the tone of your brand. It could be professional and mature, or fun and quirky. Do you aim for informative content or hilarious memes?

Know your niche. This will tell you what kind of demographic your brand should speak to.

Knowing Your Audience

Knowing your audience is Step 2 in effective branding.

A clear picture of your audience will help you create a brand they can identify with. Look at other businesses in your field for ideas about what does and doesn’t work. Check out what the big names are doing – they didn’t get there with shoddy branding.

Research what your audience wants to see. Engage with them to find out what they expect from brands in their niche.

Building a brand around knowledge of your audience means your business is tailor-made to catch their interest. Without knowing your audience, your brand could be ignored or backfire altogether.

Strong Design

Strong design is crucial to effective branding.

Visual memory is powerful. Your audience will remember your brand more by its visuals than anything you’ve said.

Come up with an effective logo that communicates your brand. Don’t skimp.

This logo needs to say something about your company. It must be memorable and something you’re proud to display.

This strong visual flair should encompass all aspects of your business. Your site should reflect your company colors and feature your logo prominently. The same goes for any literature or advertising you produce.

Consistency

The key to a truly effective brand is to keep it consistent.

There are two main thrusts to a consistent brand. The first is consistency of content. This means keeping your tone and visual design consistent across any media you use to advertise.

The second is consistency of message. This means you don’t tell your audience something in one form of marketing and something else in another. Don’t pitch yourself in conflicting niches.

Consistency makes your brand memorable. It also sets customer expectations and avoids confusion. Customers shouldn’t have to think about what your brand entails – they should just know what you offer.

Brand Your Business for Success

It’s important to brand your business to achieve success. Customers respond better to a business with a strong brand, and without one, you’re likely to get lost in the shuffle. Take the time out to get your brand right before you launch.

Want more marketing tips? Make sure to follow our blog.

The post What Does It Take to Brand Your Business? appeared first on Midas Marketing.

Creating a business is about more than your product and team.

Strong business plans include investment opportunities, research and development plans, and a well-designed logo.

That’s right – as much as the practical things matter, you need to get creative as well. A weak logo puts you at risk to lose consumers, either to competitors or because your market simply doesn’t understand you.

To keep this from happening, you need to understand the importance of a logo.

It’s more than a symbol, it’s the face of your brand.

Let’s take a look at everything a strong logo does.

1. Introduce Your Brand

A logo is one of the first things a user will see when they’re getting to know you.

This might be someone scrolling through social media or an investor you hand your business card to. Either way, you need to get their attention.

If you don’t make a strong first impression across the board, you will likely miss many opportunities for growth.

Think of your logo like a window into your company. Give it a bit of character and make sure its unique.

The more you stand out, the better your branding strategy will be down the line.

2. Tell a Story

Once you’ve gotten someone’s interest, you have to keep the conversation going.

This is the real importance of a logo – to tell users who you are.

A logo is a reflection of company values, products, and mission. You might not think it possible to say so much with just one symbol, but there are many design elements at play to make this happen.

Through the emotions of colors and the psychology of shapes, you can use logos to relate to your market.

Every detail matters, and more often than not has a deeper meaning.

3. Gain Recognition

While you’re working with different design elements, you have to find the balance between standing out and doing too much.

This helps boost brand recognition.

Not every consumer is going to fall in love with your logo right away and make a purchase. In fact, it rarely happens like this.

But, over time, users will start to associate your logo with various kinds of positive attributes. As they go about their daily lives, your logo is continuously popping up to gain more relevance in their mind.

Such a process gets them one step closer to completing the buying cycle.

4. Improve Your Marketing Strategies

Logos don’t just appear on billboards or online ads out of nowhere.

A marketing team makes a plan to put your unique symbol where more people can see it.

This means your logo has to be made with digital and print platforms in mind.

Eventually, it will be on your website, social media posts, and email chains as well as company apparel, business cards, and even posters or fliers.

The Importance of a Logo Depends on Its Design

With so many branding efforts relying on a logo, a strong design isn’t an option. It’s a must.

Your logo has to be simple yet interesting, and classic, but daring.

It’s a hard thing to do if you don’t have the right eye or design skills. If you need help, we’re here for you and your business.

Contact us today to discuss your logo-making opportunities.

The post Understanding the Importance of a Logo for Your Business appeared first on Midas Marketing.