While digital marketing has stolen the limelight of the marketing world, print marketing still has a large role to play.

According to the American Marketing Association, print advertising remains to be one of the most effective means for promoting businesses.

There are many pros to offline marketing, including undistracted attention that you won’t get from web users, the opportunity to target the local market, and the cost-effectiveness: printing can actually cheaper when done well.

Here are five creative print marketing ideas to promote your business and boost your bottom line.

1. Brochures and Flyers

Brochures and flyers are still relevant, and they provide an optimal opportunity to make a beautiful first impression.

They work particularly well for gaining pure engagement from potential clients, particularly in public spaces when people are not prone to be sitting on their computers.

Brochures and flyers are easily customizable. You can use them for various promotions by making small changes to the copy while keeping consistent branding.

They also market credibility and trust. People don’t always trust what they see online. Providing printed brochures or flyers will validate your business.

Lastly, print advertising pieces such as these can be used to work with your digital marketing tools. Add and highlight your online information to the materials.

2. Business Cards

Business cards are more effective than you may think, and this is as much to do with their ability to fit into any situation with their extremely cheap cost.

Whether the occasion is social or professional, business cards ensure you never miss an opportunity to promote your company and make a professional connection.

They allow you to connect personally with a potential customer or partner and are always accessible, two aspects missing from digital marketing.

Business cards are perfect for increasing brand awareness and networking, without having to bluntly sell your services.

Plus, it is much more likely that someone will keep a business card than another form of advertising.

3. Banners

Banners don’t have to be boring. There are tons of options when it comes to banners, including stand-up or pop-up banners, table-stand banners, table-draped banners, and flags.

Banners are great because their size and versatility easily catch the eyes of prospective clients. Plus, they can be used in multiple circumstances making them highly cost-effective.

Banners can be placed outside of the building to draw attention and bring awareness to your location and product.

They are also the go-to item for trade shows and promotional events.

When you are fighting for an audience’s attention along with hundreds of other companies, as is the case at trade shows or tabling events (think: local markets), you want to stand out. The best way to do that is by implementing a large, attention-grabbing banner.

4. Direct Mail Postcards

These have all the similar benefits of brochures and flyers, including their ability to promote locally, their flexibility, credibility, and engagement.

However, direct mail postcards are different in that they target a specific niche customer–the population that reads and looks forward to their mail.

In addition, direct mail postcards provide an opportunity to get more personal. Instead of only focusing on your product or services, these can be used to send a holiday greeting, say happy birthday, or thank a customer for their business.

5. Promos

People love well-made, branded promotional products. No matter the demographics of the market you’re targeting, you can find the perfect promo item.

Put your logo on products such as pens, post-it notes, phone charges, thumb drives, cell phone cases, etc. Hand them out at trade shows, conferences, community events, and in-house.

This will allow your brand to go home with your potential clients, and remind them of your business every time they use the item. It is multiple marketing opportunities for the price of one.

Ready to Order Your Print Marketing Materials?

It is apparent that print advertising and promotions still have a place in our hearts and in the marketing arena.

Whether you’re in need of brochures, business cards, banners, flyers, or promo products, we have the service for you.

Make the first step in reaching your marketing and business goals and request a quote today.

The post 5 Print Marketing Ideas to Promote Your Business appeared first on Midas Marketing.

Although digital marketing is important, print marketing certainly isn’t dead.

A whopping 42% of recipients read the marketing literature sent to them.

Luckily, printing is more affordable than ever.

In light of this, we’ve listed five print marketing ideas all businesses should consider.

Let’s dive in!

1. Business Cards

Always make these cards suitable to fit the cardholders of a wallet.

That way your potential customers can carry a slice of your business wherever they go!

Top Tip: For a more professional look, opt for glossy stock paper.

2. Loyalty Cards

Everyone loves a loyalty card; people enjoy feeling as though they’re getting a bargain.

For a loyalty card to be effective, you have to make the prize both attainable and worth getting.

Coffee shops across the nation have nailed this! They’re always giving away free beverages once the customers purchased the amount indicated on their loyalty card.

Consider giving away a promotional item or a discount of some sort.

3. Posters

Use large images to grab the attention of potential customers.

This is both a cheap and effective way to promote your business, especially if you run a traditional brick and motor store.

Think about how you can use posters to show off particular products or advertise an upcoming promotion.

4. Flyers

Flyers are ideal for communicating essential information to potential customers.

They quickly remind clients of your brand as well as the top quality products/services available to them.

You should consider using flyers as part of your direct mail campaigns.

These are ideal for reaching out to both warm and cold markets.

Top Tip: When designing your flyers always include the following:

• Your company logo
• The location of your store
• Testimonials from satisfied customers
• The URL of your company’s website
• Any social media handles your business has

5. Direct Mail

Many find direct mail easier to read and to comprehend in comparison to information online.

If this is a route you’re considering, stand out from the crowd. Consider these options:

Postcards

Insert your company’s logo onto a postcard.

Postcards are fabulous for advertising your upcoming promotions.

Alternatively, use them to say thank you to your loyal customers.

Or, if you have time, create beautiful graphics or take stunning photos. Consider using these to create postcards for your customers to send out to friends and family.

This works particularly well around Christmas. Do you have a historic storefront or a unique product? Think about how you could create something unique.

Branded Envelopes

If you want to appear professional, it’s wise to invest in good quality envelopes and get your logo printed on them.

These are perfect for creating an excellent first impression via your direct mail campaigns. They also come in handy for posting invoices.

Do You Like the Sound of These Print Marketing Ideas?

If so, feel free to contact us, and we’ll help you to get the ball rolling!

The post 5 Awesome Print Marketing Ideas appeared first on Midas Marketing.