Facebook Ads Lead Generation Tips: Introduction

Let’s be honest. Setting up Facebook ads can be confusing. Sure, all the options make Facebook an efficient platform for advertising, but they also increase its complexity. Pixels, for instance, are one of the features that get business owners frustrated with Facebook advertising.

Facebook used to have two types of pixels, each with a different function. There was a custom audience pixel for remarketing to website visitors and a conversion pixel for tracking conversions. Wanting to improve their advertising platform, Facebook simplified the process in 2015, by creating a singular pixel that can be used for retargeting, optimization, and tracking.

The new Facebook Pixel allows you to:

• Create custom audiences from your website for retargeting;
• Optimize Facebook ads for conversions
• Monitor ads and track conversions

Not only does the new pixel simplify the Facebook advertising process, but it also helps you to supercharge your lead generation machine. Here’s how:

• Create Custom Audiences

Facebook uses Website Custom Audiences to help you remarket to website visitors. The pixel will drop a cookie that will track your visitors on your website. It will tell you what pages your prospects visit and when and what pages they ignore. This information can help you create highly targeted Facebook ads based on your visitors’ behavior.

However, you need to understand that you can’t pick a specific visitor and target him or her directly. Instead, what the Facebook pixel allows you is to target group of users based on their behavior. For instance, you can advertise to people who have visited a distinct product page or who have visited your website in the last 24 hours.

• Set Up Custom Conversions

One of the most interesting features of the Facebook Pixel is Custom Conversions. They are what you will use to track what’s happening on specific pages.

Imagine you are a consultant in Portland, and you create a Custom Conversion that monitors visitors to a service page. You can also include the cost of your service. That way, you can see if your Facebook ads are profitable. If you are charging $100 for your consultations, but spending $150 for every customer that comes from Facebook, then you’ll definitely need to rethink your strategy. That’s just one example, but we believe just about every business can benefit from Facebook ads if they are creative and persistent.

If you run an online sporting goods store, knowing your average order size is a key metric to develop a successful Facebook advertising strategy.

Needless to say, knowing how your Facebooks ads perform and how your audience reacts to them is a great advantage. You can optimize your ads based on your results and improve your chances at getting more leads.

• Track the Sales Process

A prospect gets on your landing page via a Facebook ad; he likes what he sees, so he clicks through your sales page. He’s convinced enough, so he makes a purchase and ends up on your success page.

Tracking the entire customer buying process is extremely important for any marketer since it can help you understand why prospects don’t convert and what you need to change. The Facebook Pixel can help you track your landing, sales, and success pages, giving you an accurate idea of how well your pages are performing.

There’s a lot more when it comes to Facebook ads and the Facebook Pixel. Hopefully, this post helped you realize how this powerful tool can help you boost your lead generation machine.

Want to explore how Facebook ads can make your business more profitable? Contact us for a free discovery call!

The post Facebook Ads Lead Generation Tips: Using the Facebook Pixel appeared first on Midas Marketing.

How to Drive Traffic to Your Website with Adwords

When it comes to driving traffic to your website, Google AdWords offers businesses a great opportunity to increase exposure, develop leads and drive sales. However, your campaign needs to be paired with an effective, focused strategy or you will quickly burn through your marketing budget without seeing any results. Here are a few tips that will help you drive traffic to your website effectively using Google Adwords

Start With A Good Budget
There is a tendency among small businesses and start-ups to go in with a limited budget to try their hand with Google AdWords. While financial limitations are very real, we recommend not diving into Adwords until you can afford to spend enough money to learn what works for your business, and what doesn’t. Spending $100 and hoping for the best usually doesn’t work out too well as you have just begun to explore your niche opportunities. Investing $250-$500 over three months and tweaking your campaigns each week is a different story. A good start-up spend depends entirely on the nature of your business, but just make sure you know your numbers (value of a good lead for your business, LTV of a customer, etc.) before you start spending too much.

Focus on the Ad
Google Ads doesn’t give you much space to write the copy associated with your ad. You need to be punctual and enticing. Checking out a list of the most powerful marketing words is a good idea before you start writing your ad copy. Also consider the landing page for your ad—do you just want to drive traffic generally to your homepage, or can you segment your ads for your different customer types and send them each to a more specific, valuable section of your website? Do you have a PDF or an eBook they can download to learn more about your products and services, enabling you to capture them as a lead even if they don’t buy right away?

When it comes to writing copy, use strong, powerful words that will make your ad stand out and inspire viewers to click.

Broaden Your Keywords
Most businesses that are starting out with Google AdWords often face a tough dilemma. If they choose exact keywords they’d like to target, they tend to see little traffic due to low search volume. But bidding on more generic keywords often drives irrelevant traffic, which doesn’t help either. To solve this challenge, there’s no easy fix. You just have to experiment with both short and long-tail keywords until you find the right mix of traffic.

Targeting Larger Geographical Area
All good Google Ads should focus on a geography where your potential customers are. If you are an online retailer, try running ads in areas of the country where you have the greatest brand recognition, need for your product, or some other differentiating factors. If you’re a local business, spend a good amount of time considering your local range of customers. For instance, if you are a florist your customer pool may be restricted to five square miles, but if you customize vehicles you may attract customers up to 50 miles away.

These are few things that can go a long way to drive traffic to your website with Adwords and help you generate highly qualified leads to convert into sales!

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